Another concern is the impact on our physical and mental health. A study by the World Health Organization (WHO) found that sedentary behavior, such as TV watching, is a major risk factor for chronic diseases like obesity and diabetes.

Research suggests that TV splurging can be attributed to a combination of psychological and emotional factors. One reason is the desire for escapism. With the stresses of everyday life, people turn to TV as a way to unwind and temporarily forget about their problems. A study by the American Psychological Association found that 63% of adults reported using TV as a way to relax and reduce stress.

The TV industry has taken notice of the trend towards splurging, and has responded by creating more content designed to be consumed in a single sitting. A report by eMarketer found that the average American spends around 4 hours and 15 minutes watching TV per day, with 60% of that time spent watching streaming services.

In today's digital age, television has become an integral part of our daily lives. With the rise of streaming services and social media, it's easier than ever to get caught up in a TV binge-fest. But what drives us to splurge on our favorite shows, and what are the implications of this behavior?